"DIRT"
A blog, just a lil' messier
FREE BIRD Water Launches in Walmart Stores Across the Southeast, Marking Major Retail Expansion
FREE BIRD Southern Spring Water is now available in nearly 300 Walmart stores across the Southeast, marking a significant milestone in the brand’s continued regional expansion and entry into large-scale retail.
Free Bird Southern Spring Water sponsoring Parker Retzlaff in two races
Viking Motorsports is bringing a new level of refreshment to the 2026 NASCAR O’Reilly Auto Parts Series season, announcing Free Bird Southern Spring Water as the team’s official water supplier. In addition to keeping the crew hydrated all season long, Free Bird will serve as the primary sponsor of Parker Retzlaff’s No. 99 Chevrolet in two marquee events: Charlotte in May and Bristol in September.
Simple and Genuine: Free Bird Joins Team Cone
At Team Cone, we are more than just a delivery company. We are a family-owned beverage distributor that serves 22 counties in North Central Florida. Our goal is to bring high-quality drinks to our friends and neighbors in places like Ocala, Tallahassee, and Gainesville.
We are always looking for new brands that fit the Florida lifestyle. Today, we are proud to announce that we are now distributing Free Bird. This brand is built for the “everyday heroes” of our community. The hardworking people who keep our state running.
Jay Williams: Building a Brand with Soul: The Freebird Story
After a 25-year run in real estate, where he developed over a billion dollars’ worth of housing projects, Jay traded boardrooms for bottling lines. With zero industry connections but a whole lot of hustle, he built Free Bird from the ground up to deliver one simple promise: real water, for real people.
FREE BIRD: delivers a clean, crisp taste that'll make your taste buds stand up and salute.
For the 165th feature of our "Together Talks" campaign, we collaborated with Free Bird and Founder, Jay Williams. They believe in keeping things simple, letting authenticity shine, and serving up a refreshing experience with a touch of Southern grit. They are not here to be fancy-but here to bring folks together, just like a good drink should.
How Jay Williams’ Free Bird Is Shaping a New Approach to Water Brands
In an era where water brands often promote wellness or lifestyle claims, Free Bird is taking a different approach. It’s focused on serving a segment of consumers who want something simple and genuine.
“We’re not here to preach. We’re not here to teach. We’re here to hydrate hardworking people with something that feels like it was made for them,” Williams says.
The Big Biz Show features Jay Williams, founder of Free Bird Southern Spring Water
Jay Williams, founder of Free Bird Southern Spring Water, shares the inspiration behind the brand and the opportunities ahead.
The Firebelly Social Show: Beverage Outlook
Jay Williams is the Founder and CEO of Free Bird, a Southern spring water brand launched in 2024. Sourced from Georgia's Blue Ridge Mountains, Free Bird offers pure spring water in recyclable 19.2-ounce aluminum cans.
Episode 16: No Pants, Canned Water, & Pink Houses
Hailing from Atlanta, GA, Jay is an Entrepreneur, Beverage Founder, Investor, and Operator who has recently launched beverage brands FNSH (finish) Hydration, a fortified alkaline water, and Free Bird Southern Spring Water.